Expert articles on Drupal, SEO, GEO, AI and web development by arocom GmbH. https://www.arocom.de/en/knowledge en Fri, 10 Apr 2026 16:51:11 GMT Retrieval-Augmented Generation (RAG) connects AI models with your own data. How RAG works, when it pays off, and how arocom integrates it into Drupal. https://www.arocom.de/en/knowledge/ai/rag https://www.arocom.de/en/knowledge/ai/rag Mon, 06 Apr 2026 00:00:00 GMT Drupal 11 brings better performance, Single-Directory Components, and Recipes. arocom shows what the new version means for your project. https://www.arocom.de/en/knowledge/drupal/drupal-11 https://www.arocom.de/en/knowledge/drupal/drupal-11 Mon, 01 Sep 2025 00:00:00 GMT GEO (Generative Engine Optimization) ensures that AI systems cite your content. arocom explains what GEO is and how it complements SEO. https://www.arocom.de/en/knowledge/seo-geo/geo-explained https://www.arocom.de/en/knowledge/seo-geo/geo-explained Fri, 18 Jul 2025 00:00:00 GMT n8n connects Drupal with hundreds of services via drag and drop. arocom shows how to automate workflows — without programming. https://www.arocom.de/en/knowledge/ai/n8n https://www.arocom.de/en/knowledge/ai/n8n Mon, 24 Mar 2025 00:00:00 GMT Algolia delivers search results in milliseconds. arocom explains the integration into Drupal via Search API and the Algolia module. https://www.arocom.de/en/knowledge/drupal/algolia-search https://www.arocom.de/en/knowledge/drupal/algolia-search Sat, 15 Mar 2025 00:00:00 GMT Behat tests Drupal websites from the user's perspective with readable scenarios. arocom explains setup, practice, and CI/CD pipeline integration. https://www.arocom.de/en/knowledge/drupal/behat-tests https://www.arocom.de/en/knowledge/drupal/behat-tests Sat, 15 Mar 2025 00:00:00 GMT Browser compatibility ensures your website works in all relevant browsers. arocom explains what to watch for in Drupal projects. https://www.arocom.de/en/knowledge/drupal/browser-compatibility https://www.arocom.de/en/knowledge/drupal/browser-compatibility Sat, 15 Mar 2025 00:00:00 GMT Configure Drupal caching correctly: page cache, block cache, Varnish, and Redis. arocom shows how to cut your platform's load time in half. https://www.arocom.de/en/knowledge/drupal/caching https://www.arocom.de/en/knowledge/drupal/caching Sat, 15 Mar 2025 00:00:00 GMT CKEditor 5 makes content editing in Drupal faster and more flexible. arocom shows what the editor can do and how to use it optimally. https://www.arocom.de/en/knowledge/drupal/ckeditor-5 https://www.arocom.de/en/knowledge/drupal/ckeditor-5 Sat, 15 Mar 2025 00:00:00 GMT Contao and Drupal are open-source CMS based on PHP. arocom compares both systems and explains when Drupal is the better choice. https://www.arocom.de/en/knowledge/drupal/contao-vs-drupal https://www.arocom.de/en/knowledge/drupal/contao-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT DNS translates domain names into IP addresses. arocom explains how DNS works and what to watch for when configuring domains for Drupal projects. https://www.arocom.de/en/knowledge/drupal/dns https://www.arocom.de/en/knowledge/drupal/dns Sat, 15 Mar 2025 00:00:00 GMT Drupal is inherently SEO-capable: structured data, clean URLs, Schema Markup. arocom shows the best modules and strategies. https://www.arocom.de/en/knowledge/drupal/drupal-seo https://www.arocom.de/en/knowledge/drupal/drupal-seo Sat, 15 Mar 2025 00:00:00 GMT Drupal Views displays content as lists, grids, tables, or feeds — without custom code. arocom explains how Views works and when custom code is needed. https://www.arocom.de/en/knowledge/drupal/drupal-views https://www.arocom.de/en/knowledge/drupal/drupal-views Sat, 15 Mar 2025 00:00:00 GMT Drupal and Contentful follow different approaches. arocom compares integrated CMS and headless platform — honestly and with a clear recommendation. https://www.arocom.de/en/knowledge/drupal/drupal-vs-contentful https://www.arocom.de/en/knowledge/drupal/drupal-vs-contentful Sat, 15 Mar 2025 00:00:00 GMT Drupal and Strapi are open source with different philosophies. arocom compares integrated enterprise CMS and headless Node.js system. https://www.arocom.de/en/knowledge/drupal/drupal-vs-strapi https://www.arocom.de/en/knowledge/drupal/drupal-vs-strapi Sat, 15 Mar 2025 00:00:00 GMT The ECA module automates workflows in Drupal without code. arocom shows how Event-Condition-Action accelerates your processes. https://www.arocom.de/en/knowledge/drupal/eca-module https://www.arocom.de/en/knowledge/drupal/eca-module Sat, 15 Mar 2025 00:00:00 GMT An editorial system is more than a text editor. arocom explains which criteria matter in 2026 and why Drupal is built for complex editorial workflows. https://www.arocom.de/en/knowledge/drupal/editorial-system https://www.arocom.de/en/knowledge/drupal/editorial-system Sat, 15 Mar 2025 00:00:00 GMT The Gin Theme makes the Drupal backend modern and efficient. arocom shows why it is the first choice for editors and administrators. https://www.arocom.de/en/knowledge/drupal/gin-theme https://www.arocom.de/en/knowledge/drupal/gin-theme Sat, 15 Mar 2025 00:00:00 GMT GitLab is a DevOps platform for version control and CI/CD. arocom explains how Drupal teams use GitLab for efficient development. https://www.arocom.de/en/knowledge/drupal/gitlab https://www.arocom.de/en/knowledge/drupal/gitlab Sat, 15 Mar 2025 00:00:00 GMT Semantic HTML structures content for browsers, screen readers, and AI systems. arocom explains why HTML5 semantics are crucial for Drupal projects. https://www.arocom.de/en/knowledge/drupal/html https://www.arocom.de/en/knowledge/drupal/html Sat, 15 Mar 2025 00:00:00 GMT Ibexa DXP and Drupal are enterprise CMS platforms based on PHP and Symfony. arocom compares architecture, license costs, and community size since 2012. https://www.arocom.de/en/knowledge/drupal/ibexa-vs-drupal https://www.arocom.de/en/knowledge/drupal/ibexa-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Install and manage Drupal modules with Composer and Drush. arocom explains the workflow in three steps — from finding to activation. https://www.arocom.de/en/knowledge/drupal/installing-modules https://www.arocom.de/en/knowledge/drupal/installing-modules Sat, 15 Mar 2025 00:00:00 GMT An intranet connects teams internally and accelerates processes. arocom explains why Drupal is suitable as an intranet platform for organizations. https://www.arocom.de/en/knowledge/drupal/intranet https://www.arocom.de/en/knowledge/drupal/intranet Sat, 15 Mar 2025 00:00:00 GMT Joomla and Drupal are open-source CMS platforms based on PHP. arocom compares both systems and explains when a migration from Joomla to Drupal makes sense. https://www.arocom.de/en/knowledge/drupal/joomla-vs-drupal https://www.arocom.de/en/knowledge/drupal/joomla-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Proactive monitoring detects Drupal problems before your users notice them. arocom shows which tools and processes truly protect your platform. https://www.arocom.de/en/knowledge/drupal/monitoring https://www.arocom.de/en/knowledge/drupal/monitoring Sat, 15 Mar 2025 00:00:00 GMT Monolithic systems bundle all functions in a single codebase. arocom explains when a monolithic approach with Drupal makes sense and when it does not. https://www.arocom.de/en/knowledge/drupal/monolithic-systems https://www.arocom.de/en/knowledge/drupal/monolithic-systems Sat, 15 Mar 2025 00:00:00 GMT Drupal Multisite manages multiple websites from a single installation. arocom explains when Multisite is worthwhile and when separate installations are better. https://www.arocom.de/en/knowledge/drupal/multisite https://www.arocom.de/en/knowledge/drupal/multisite Sat, 15 Mar 2025 00:00:00 GMT Node.js is a server-side JavaScript runtime. arocom explains when the combination with Drupal makes sense and where the limits lie. https://www.arocom.de/en/knowledge/drupal/nodejs https://www.arocom.de/en/knowledge/drupal/nodejs Sat, 15 Mar 2025 00:00:00 GMT Drupal uses object-oriented programming with services, plugins, and events. arocom explains the most important OOP patterns for Drupal developers. https://www.arocom.de/en/knowledge/drupal/oop-drupal https://www.arocom.de/en/knowledge/drupal/oop-drupal Sat, 15 Mar 2025 00:00:00 GMT Open source is not a compromise — it is a strategic advantage. arocom explains why Drupal needs no license costs and what that means for your budget. https://www.arocom.de/en/knowledge/drupal/open-source https://www.arocom.de/en/knowledge/drupal/open-source Sat, 15 Mar 2025 00:00:00 GMT Drupal protects content with granular access controls and deletion locks. arocom explains the mechanisms for secure editorial work. https://www.arocom.de/en/knowledge/drupal/protected-nodes https://www.arocom.de/en/knowledge/drupal/protected-nodes Sat, 15 Mar 2025 00:00:00 GMT Web scrapers copy website content automatically. arocom explains opportunities, risks, and how to protect your Drupal website from unwanted scraping. https://www.arocom.de/en/knowledge/drupal/scraper https://www.arocom.de/en/knowledge/drupal/scraper Sat, 15 Mar 2025 00:00:00 GMT Shopify is a hosted e-commerce platform, Drupal Commerce an open-source solution. arocom compares both approaches honestly. https://www.arocom.de/en/knowledge/drupal/shopify-vs-drupal https://www.arocom.de/en/knowledge/drupal/shopify-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Storyblok focuses on headless, Drupal on integrated architecture. arocom explains why the traditional approach is the better choice for most projects. https://www.arocom.de/en/knowledge/drupal/storyblok-vs-drupal https://www.arocom.de/en/knowledge/drupal/storyblok-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Drupal templates give you full control over the HTML. arocom explains Twig, template hierarchy, and how to build clean frontends. https://www.arocom.de/en/knowledge/drupal/templates https://www.arocom.de/en/knowledge/drupal/templates Sat, 15 Mar 2025 00:00:00 GMT Node, View, Taxonomy, Module — Drupal has its own terminology. arocom explains the key concepts for beginners in plain language. https://www.arocom.de/en/knowledge/drupal/terms-for-beginners https://www.arocom.de/en/knowledge/drupal/terms-for-beginners Sat, 15 Mar 2025 00:00:00 GMT TYPO3 and Drupal are enterprise CMS platforms based on PHP. arocom honestly compares architecture, multilingual support, community, and costs of both systems. https://www.arocom.de/en/knowledge/drupal/typo3-vs-drupal https://www.arocom.de/en/knowledge/drupal/typo3-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Varnish Cache accelerates Drupal websites by a factor of 10-100. arocom explains architecture, configuration, and best practices since 2012. https://www.arocom.de/en/knowledge/drupal/varnish https://www.arocom.de/en/knowledge/drupal/varnish Sat, 15 Mar 2025 00:00:00 GMT Vue.js is a progressive JavaScript framework for user interfaces. arocom explains when Vue.js is effectively used in Drupal projects. https://www.arocom.de/en/knowledge/drupal/vuejs https://www.arocom.de/en/knowledge/drupal/vuejs Sat, 15 Mar 2025 00:00:00 GMT W3C standards define how HTML, CSS, and JavaScript work. arocom explains why standards-compliant code is crucial for Drupal projects. https://www.arocom.de/en/knowledge/drupal/w3c https://www.arocom.de/en/knowledge/drupal/w3c Sat, 15 Mar 2025 00:00:00 GMT The Webform module turns Drupal into a form platform: multi-step forms, conditional logic, CRM integration. arocom shows what is possible. https://www.arocom.de/en/knowledge/drupal/webforms https://www.arocom.de/en/knowledge/drupal/webforms Sat, 15 Mar 2025 00:00:00 GMT Drupal is the open-source CMS for complex platforms. arocom explains what Drupal delivers, where its limits lie, and when it is the right choice. https://www.arocom.de/en/knowledge/drupal/what-is-drupal https://www.arocom.de/en/knowledge/drupal/what-is-drupal Sat, 15 Mar 2025 00:00:00 GMT WordPress or Drupal? arocom explains honestly when which CMS fits — based on 160+ Drupal projects since 2012. https://www.arocom.de/en/knowledge/drupal/wordpress-vs-drupal https://www.arocom.de/en/knowledge/drupal/wordpress-vs-drupal Sat, 15 Mar 2025 00:00:00 GMT Yii is a PHP framework for web applications. arocom explains the difference between Yii and Drupal and when which solution is the right choice. https://www.arocom.de/en/knowledge/drupal/yii https://www.arocom.de/en/knowledge/drupal/yii Sat, 15 Mar 2025 00:00:00 GMT Zend Framework (now Laminas) was an early enterprise PHP framework. arocom classifies it in comparison to Symfony and Drupal. https://www.arocom.de/en/knowledge/drupal/zend https://www.arocom.de/en/knowledge/drupal/zend Sat, 15 Mar 2025 00:00:00 GMT Artificial General Intelligence (AGI) explained: What sets AGI apart from today's AI, why it matters for your platform strategy, and what you can do now. https://www.arocom.de/en/knowledge/ai/agi https://www.arocom.de/en/knowledge/ai/agi Sat, 15 Mar 2025 00:00:00 GMT Algolia delivers search results in milliseconds. How Algolia works, why it fits Drupal, and what arocom has built with it for clients. https://www.arocom.de/en/knowledge/ai/algolia https://www.arocom.de/en/knowledge/ai/algolia Sat, 15 Mar 2025 00:00:00 GMT Artificial intelligence for businesses: What AI concretely delivers in 2026, where the limits are, and how to set up AI projects strategically. A practical guide. https://www.arocom.de/en/knowledge/ai/artificial-intelligence https://www.arocom.de/en/knowledge/ai/artificial-intelligence Sat, 15 Mar 2025 00:00:00 GMT Large Language Models (LLMs) like GPT and Claude: How they work, what they do for businesses, and what decision-makers need to know. Clearly explained. https://www.arocom.de/en/knowledge/ai/large-language-models https://www.arocom.de/en/knowledge/ai/large-language-models Sat, 15 Mar 2025 00:00:00 GMT Machine learning (ML) clearly explained: How algorithms learn from data, what types exist, and where ML shows impact in business. https://www.arocom.de/en/knowledge/ai/machine-learning https://www.arocom.de/en/knowledge/ai/machine-learning Sat, 15 Mar 2025 00:00:00 GMT Neural networks explained: How they work, what types exist, and why they power every modern AI application. An overview for decision-makers. https://www.arocom.de/en/knowledge/ai/neural-network https://www.arocom.de/en/knowledge/ai/neural-network Sat, 15 Mar 2025 00:00:00 GMT The major AI providers compared: OpenAI, Anthropic, and Google. Which models exist, where the differences lie, and what matters for your platform. https://www.arocom.de/en/knowledge/ai/openai https://www.arocom.de/en/knowledge/ai/openai Sat, 15 Mar 2025 00:00:00 GMT Speech synthesis (text-to-speech) converts text into spoken language. How the technology works and where businesses can use it. https://www.arocom.de/en/knowledge/ai/speech-synthesis https://www.arocom.de/en/knowledge/ai/speech-synthesis Sat, 15 Mar 2025 00:00:00 GMT Vector databases store meaning instead of keywords and enable semantic search. What they do for businesses and how they work in Drupal. https://www.arocom.de/en/knowledge/ai/vector-database https://www.arocom.de/en/knowledge/ai/vector-database Sat, 15 Mar 2025 00:00:00 GMT Online advertising 2026: Google Ads, social ads, display — which channels work for B2B and where organic visibility is better. By arocom. https://www.arocom.de/en/knowledge/seo-geo/advertising https://www.arocom.de/en/knowledge/seo-geo/advertising Sat, 15 Mar 2025 00:00:00 GMT Affiliate marketing in B2B: How commission models work, when the channel is worthwhile, and where the limits lie. Assessment by arocom. https://www.arocom.de/en/knowledge/seo-geo/affiliate-marketing https://www.arocom.de/en/knowledge/seo-geo/affiliate-marketing Sat, 15 Mar 2025 00:00:00 GMT Anchor texts influence rankings more than many think. How to optimize link texts for internal and external links. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/anchor-text https://www.arocom.de/en/knowledge/seo-geo/anchor-text Sat, 15 Mar 2025 00:00:00 GMT Backlinks remain a top ranking factor. arocom shows how to build high-quality links in 2026 without violating Google guidelines. https://www.arocom.de/en/knowledge/seo-geo/backlink-strategy https://www.arocom.de/en/knowledge/seo-geo/backlink-strategy Sat, 15 Mar 2025 00:00:00 GMT Bing has a relevant market share — especially in B2B. arocom explains how to integrate Bing SEO into your strategy. https://www.arocom.de/en/knowledge/seo-geo/bing https://www.arocom.de/en/knowledge/seo-geo/bing Sat, 15 Mar 2025 00:00:00 GMT Canonical tags prevent duplicate content and consolidate link power. How to set them correctly, avoid typical mistakes, and configure Drupal properly. https://www.arocom.de/en/knowledge/seo-geo/canonical-tag https://www.arocom.de/en/knowledge/seo-geo/canonical-tag Sat, 15 Mar 2025 00:00:00 GMT Crawl budget determines how many pages Google crawls. arocom shows how to use it optimally and which mistakes to avoid. https://www.arocom.de/en/knowledge/seo-geo/crawl-budget https://www.arocom.de/en/knowledge/seo-geo/crawl-budget Sat, 15 Mar 2025 00:00:00 GMT Featured snippets and AI Overviews are changing click distribution in Google. arocom shows what changed in 2026 and how to respond. https://www.arocom.de/en/knowledge/seo-geo/featured-snippets https://www.arocom.de/en/knowledge/seo-geo/featured-snippets Sat, 15 Mar 2025 00:00:00 GMT Google Analytics 4 and Looker Studio (Data Studio) for decision-makers: Which metrics matter and how to build dashboards. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/google-analytics https://www.arocom.de/en/knowledge/seo-geo/google-analytics Sat, 15 Mar 2025 00:00:00 GMT Information architecture determines whether users and search engines find your content. arocom shows how structure becomes the foundation for SEO and UX. https://www.arocom.de/en/knowledge/seo-geo/information-architecture https://www.arocom.de/en/knowledge/seo-geo/information-architecture Sat, 15 Mar 2025 00:00:00 GMT Linkbaits are content that organically attracts backlinks. Which formats work and how to create them. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/linkbaits https://www.arocom.de/en/knowledge/seo-geo/linkbaits Sat, 15 Mar 2025 00:00:00 GMT Meta descriptions determine whether searchers click on your result. arocom shows how to win more traffic in 155 characters. https://www.arocom.de/en/knowledge/seo-geo/meta-description https://www.arocom.de/en/knowledge/seo-geo/meta-description Sat, 15 Mar 2025 00:00:00 GMT Drupal Commerce combines CMS and e-commerce in one platform. When it pays off and where the limits lie. Assessment by arocom. https://www.arocom.de/en/knowledge/seo-geo/online-shop https://www.arocom.de/en/knowledge/seo-geo/online-shop Sat, 15 Mar 2025 00:00:00 GMT The robots.txt controls what Google crawls and what it does not. arocom shows how to configure it correctly — including AI bots. https://www.arocom.de/en/knowledge/seo-geo/robots-txt https://www.arocom.de/en/knowledge/seo-geo/robots-txt Sat, 15 Mar 2025 00:00:00 GMT Search engine marketing (SEM) combines SEA and SEO. How both channels work together and where to invest. Assessment by arocom. https://www.arocom.de/en/knowledge/seo-geo/sem https://www.arocom.de/en/knowledge/seo-geo/sem Sat, 15 Mar 2025 00:00:00 GMT SERP snippets are the first impression of your website in Google. How to optimize title tags, meta descriptions, and rich snippets for more clicks. https://www.arocom.de/en/knowledge/seo-geo/serp-snippet https://www.arocom.de/en/knowledge/seo-geo/serp-snippet Sat, 15 Mar 2025 00:00:00 GMT Storytelling increases dwell time and conversion. How to use stories on your website and which formats work. By arocom. https://www.arocom.de/en/knowledge/seo-geo/storytelling https://www.arocom.de/en/knowledge/seo-geo/storytelling Sat, 15 Mar 2025 00:00:00 GMT The title tag is the strongest on-page factor for your ranking. arocom shows how to write title tags that rank and get clicked. https://www.arocom.de/en/knowledge/seo-geo/title-tag https://www.arocom.de/en/knowledge/seo-geo/title-tag Sat, 15 Mar 2025 00:00:00 GMT Usability is ease of use, UX is experience. arocom explains the difference and shows how both work together in Drupal projects. https://www.arocom.de/en/knowledge/seo-geo/usability https://www.arocom.de/en/knowledge/seo-geo/usability Sat, 15 Mar 2025 00:00:00 GMT What a professional web presence needs in 2026: technology, content, SEO, and AI visibility. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/web-presence https://www.arocom.de/en/knowledge/seo-geo/web-presence Sat, 15 Mar 2025 00:00:00 GMT Website traffic is the foundation of your online success. arocom explains the key sources, metrics, and levers for more qualified traffic. https://www.arocom.de/en/knowledge/seo-geo/website-traffic https://www.arocom.de/en/knowledge/seo-geo/website-traffic Sat, 15 Mar 2025 00:00:00 GMT Calculate web project amortization: When the investment in a new website pays off. Example calculation and methodology by arocom. https://www.arocom.de/en/knowledge/development/amortization https://www.arocom.de/en/knowledge/development/amortization Sat, 15 Mar 2025 00:00:00 GMT Anniversary communication on the website: stage milestones digitally, tell the company story. Practical tips from arocom. https://www.arocom.de/en/knowledge/development/anniversary-communication https://www.arocom.de/en/knowledge/development/anniversary-communication Sat, 15 Mar 2025 00:00:00 GMT Integrate career pages and applicant management directly into Drupal. arocom shows how to digitize recruiting processes. https://www.arocom.de/en/knowledge/development/applicant-management https://www.arocom.de/en/knowledge/development/applicant-management Sat, 15 Mar 2025 00:00:00 GMT Product Backlog in Drupal projects: collecting, prioritizing and implementing requirements in sprints. Agile practice from arocom since 2012. https://www.arocom.de/en/knowledge/development/backlog https://www.arocom.de/en/knowledge/development/backlog Sat, 15 Mar 2025 00:00:00 GMT Codeception combines unit, functional and acceptance tests in one PHP framework. arocom explains its use in Drupal projects. https://www.arocom.de/en/knowledge/development/codeception https://www.arocom.de/en/knowledge/development/codeception Sat, 15 Mar 2025 00:00:00 GMT Legal notice requirements under German TMG and GDPR: which details are mandatory and how to stay legally compliant. Checklist from arocom. https://www.arocom.de/en/knowledge/development/commercial-register https://www.arocom.de/en/knowledge/development/commercial-register Sat, 15 Mar 2025 00:00:00 GMT Commission models in agency partnerships: how co-pitch models and referral commissions work. Partnership approach from arocom. https://www.arocom.de/en/knowledge/development/commission https://www.arocom.de/en/knowledge/development/commission Sat, 15 Mar 2025 00:00:00 GMT Developing a communication strategy: consistent brand communication across website, social media and all digital channels. Practice from arocom. https://www.arocom.de/en/knowledge/development/communication-strategy https://www.arocom.de/en/knowledge/development/communication-strategy Sat, 15 Mar 2025 00:00:00 GMT Customer Journey Mapping: identify touchpoints and optimize them systematically for more conversions. Practice from arocom since 2012. https://www.arocom.de/en/knowledge/development/customer-journey https://www.arocom.de/en/knowledge/development/customer-journey Sat, 15 Mar 2025 00:00:00 GMT Designing secure Drupal deployments: strategies, rollback plans and automation. From arocom's practice with 160+ Drupal projects. https://www.arocom.de/en/knowledge/development/deployment https://www.arocom.de/en/knowledge/development/deployment Sat, 15 Mar 2025 00:00:00 GMT DevOps in Drupal projects: how CI/CD, automation and monitoring make deployments safe. Practice from 160+ Drupal projects by arocom. https://www.arocom.de/en/knowledge/development/devops https://www.arocom.de/en/knowledge/development/devops Sat, 15 Mar 2025 00:00:00 GMT Developing a digital strategy: how to define digital goals and implement them with your website. Practical approach from arocom since 2012. https://www.arocom.de/en/knowledge/development/digital-strategy https://www.arocom.de/en/knowledge/development/digital-strategy Sat, 15 Mar 2025 00:00:00 GMT Digital transformation starts with your website. How Drupal serves as a central platform to digitize your processes. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/digital-transformation https://www.arocom.de/en/knowledge/development/digital-transformation Sat, 15 Mar 2025 00:00:00 GMT Digitalization for SMEs starts with the website and extends to process automation. Strategic perspective from arocom. https://www.arocom.de/en/knowledge/development/digitalization https://www.arocom.de/en/knowledge/development/digitalization Sat, 15 Mar 2025 00:00:00 GMT Documentation in Drupal projects: which documentation is necessary and which is not. Pragmatic approach from arocom since 2012. https://www.arocom.de/en/knowledge/development/documentation https://www.arocom.de/en/knowledge/development/documentation Sat, 15 Mar 2025 00:00:00 GMT Domain valuation and domain strategy: how the right domain name influences SEO, branding and trust. Analysis from arocom. https://www.arocom.de/en/knowledge/development/domain-trading https://www.arocom.de/en/knowledge/development/domain-trading Sat, 15 Mar 2025 00:00:00 GMT Domain strategy for Drupal projects: subdomain vs. subfolder, multisite, redirects and SEO impact. Decision guide from arocom. https://www.arocom.de/en/knowledge/development/domain https://www.arocom.de/en/knowledge/development/domain Sat, 15 Mar 2025 00:00:00 GMT Frontend development in Drupal: theming, JavaScript integration and component-based architecture. Practical knowledge from 160+ Drupal projects by arocom. https://www.arocom.de/en/knowledge/development/frontend https://www.arocom.de/en/knowledge/development/frontend Sat, 15 Mar 2025 00:00:00 GMT GDPR-compliant Drupal websites: cookie consent, data minimization, data processing agreements and Privacy by Design. Technical implementation by arocom. https://www.arocom.de/en/knowledge/development/gdpr https://www.arocom.de/en/knowledge/development/gdpr Sat, 15 Mar 2025 00:00:00 GMT Git Hooks automate code checks, tests and deployments. arocom explains the most important hooks for Drupal development teams. https://www.arocom.de/en/knowledge/development/git-hooks https://www.arocom.de/en/knowledge/development/git-hooks Sat, 15 Mar 2025 00:00:00 GMT Version control with Git, GitHub and GitLab in Drupal projects: why professional workflows make the difference. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/git https://www.arocom.de/en/knowledge/development/git Sat, 15 Mar 2025 00:00:00 GMT HR software and Drupal: integrate career pages, applicant management and job listings into your website. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/hr-software https://www.arocom.de/en/knowledge/development/hr-software Sat, 15 Mar 2025 00:00:00 GMT VoIP and click-to-call on your website: how IP telephony improves conversion and eliminates media breaks. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/ip-telephony https://www.arocom.de/en/knowledge/development/ip-telephony Sat, 15 Mar 2025 00:00:00 GMT Lead generation with Drupal: contact forms, lead magnets and conversion optimization for more qualified inquiries. Practice from arocom. https://www.arocom.de/en/knowledge/development/lead https://www.arocom.de/en/knowledge/development/lead Sat, 15 Mar 2025 00:00:00 GMT The project management triangle: why you can't maximize time, budget and quality simultaneously. Practical tips from arocom. https://www.arocom.de/en/knowledge/development/magic-triangle https://www.arocom.de/en/knowledge/development/magic-triangle Sat, 15 Mar 2025 00:00:00 GMT Digital market research with website data: how analytics, heatmaps and user behavior enable better decisions. Practice from arocom. https://www.arocom.de/en/knowledge/development/market-research https://www.arocom.de/en/knowledge/development/market-research Sat, 15 Mar 2025 00:00:00 GMT Marketing automation with Drupal: automate lead nurturing, email workflows and scoring. Integration practice from arocom since 2012. https://www.arocom.de/en/knowledge/development/marketing-automation https://www.arocom.de/en/knowledge/development/marketing-automation Sat, 15 Mar 2025 00:00:00 GMT Icinga monitors servers, services and Drupal platforms around the clock. arocom explains setup, alerting and proactive maintenance. https://www.arocom.de/en/knowledge/development/monitoring-icinga https://www.arocom.de/en/knowledge/development/monitoring-icinga Sat, 15 Mar 2025 00:00:00 GMT Weak passwords are the biggest security risk. arocom explains password policies, MFA and secure authentication in Drupal. https://www.arocom.de/en/knowledge/development/password-security https://www.arocom.de/en/knowledge/development/password-security Sat, 15 Mar 2025 00:00:00 GMT Product Information Management (PIM) with Drupal: manage product data centrally and display it on the website. Integration practice from arocom. https://www.arocom.de/en/knowledge/development/pim https://www.arocom.de/en/knowledge/development/pim Sat, 15 Mar 2025 00:00:00 GMT Project management for Drupal projects: what arocom has learned in 160+ Drupal projects since 2012. Methods, communication and typical mistakes. https://www.arocom.de/en/knowledge/development/project-management https://www.arocom.de/en/knowledge/development/project-management Sat, 15 Mar 2025 00:00:00 GMT Planning a website relaunch: strategy, redirect management, content migration and SEO. The arocom guide from 160+ Drupal projects. https://www.arocom.de/en/knowledge/development/relaunch https://www.arocom.de/en/knowledge/development/relaunch Sat, 15 Mar 2025 00:00:00 GMT Resource planning for web projects: estimating capacity on client and agency side correctly. Practical tips from arocom since 2012. https://www.arocom.de/en/knowledge/development/resource-planning https://www.arocom.de/en/knowledge/development/resource-planning Sat, 15 Mar 2025 00:00:00 GMT Supporting sales campaigns digitally: how your website provides landing pages, tracking and CRM integration for sales. arocom. https://www.arocom.de/en/knowledge/development/sales-campaign https://www.arocom.de/en/knowledge/development/sales-campaign Sat, 15 Mar 2025 00:00:00 GMT Connecting Salesforce and Drupal: automatically synchronize leads, contacts and opportunities. Integration practice from arocom since 2012. https://www.arocom.de/en/knowledge/development/salesforce https://www.arocom.de/en/knowledge/development/salesforce Sat, 15 Mar 2025 00:00:00 GMT Scrum for Drupal: how agile methodology works in CMS projects. Sprints, reviews and backlogs in practice. Experience from 160+ Drupal projects. https://www.arocom.de/en/knowledge/development/scrum https://www.arocom.de/en/knowledge/development/scrum Sat, 15 Mar 2025 00:00:00 GMT Financing web projects: factoring, installment payments and liquidity planning for mid-sized companies. Analysis from arocom. https://www.arocom.de/en/knowledge/development/sme-factoring https://www.arocom.de/en/knowledge/development/sme-factoring Sat, 15 Mar 2025 00:00:00 GMT SSO with Drupal: SAML, OAuth, OpenID Connect and LDAP integration. How to centrally manage authentication. Practice from arocom. https://www.arocom.de/en/knowledge/development/sso https://www.arocom.de/en/knowledge/development/sso Sat, 15 Mar 2025 00:00:00 GMT Stakeholder analysis for web projects: identify all participants, manage expectations and detect resistance early. Practice from arocom. https://www.arocom.de/en/knowledge/development/stakeholder-analysis https://www.arocom.de/en/knowledge/development/stakeholder-analysis Sat, 15 Mar 2025 00:00:00 GMT Target audience analysis for web projects: define personas, understand needs and align the website accordingly. Methodology from arocom. https://www.arocom.de/en/knowledge/development/target-group-analysis https://www.arocom.de/en/knowledge/development/target-group-analysis Sat, 15 Mar 2025 00:00:00 GMT Identify unique selling points and make them visible on your website. How arocom translates USPs into digital positioning. https://www.arocom.de/en/knowledge/development/unique-selling-point https://www.arocom.de/en/knowledge/development/unique-selling-point Sat, 15 Mar 2025 00:00:00 GMT UX design in Drupal projects: planning, testing and implementing user experience. How arocom integrates user-centered design into the development process. https://www.arocom.de/en/knowledge/development/ux-design https://www.arocom.de/en/knowledge/development/ux-design Sat, 15 Mar 2025 00:00:00 GMT WoodWing Assets and Studio can be integrated with Drupal. arocom shows how publishing workflows work seamlessly. https://www.arocom.de/en/knowledge/development/woodwing https://www.arocom.de/en/knowledge/development/woodwing Sat, 15 Mar 2025 00:00:00 GMT Deep learning is the technology behind ChatGPT, image recognition, and autonomous driving. What deep learning is and why it matters for your platform. https://www.arocom.de/en/knowledge/ai/deep-learning https://www.arocom.de/en/knowledge/ai/deep-learning Fri, 14 Mar 2025 00:00:00 GMT Voice search changes search behavior and SEO. How voice search works, what it means for your content, and where GEO comes in. By arocom. https://www.arocom.de/en/knowledge/seo-geo/voice-search https://www.arocom.de/en/knowledge/seo-geo/voice-search Mon, 10 Mar 2025 00:00:00 GMT Web tracking tools compared: GA4, Matomo, Plausible, etracker. arocom shows which tool fits your requirements and privacy regulations. https://www.arocom.de/en/knowledge/seo-geo/web-tracking https://www.arocom.de/en/knowledge/seo-geo/web-tracking Tue, 11 Feb 2025 00:00:00 GMT Prompt engineering: How to get better results from GPT, Claude, and other AI systems with structured inputs. With practical examples. https://www.arocom.de/en/knowledge/ai/prompt-engineering https://www.arocom.de/en/knowledge/ai/prompt-engineering Sat, 28 Dec 2024 00:00:00 GMT AI Overviews are changing Google Search. 83% end without a click. arocom explains how your content gets cited — with schema and structure. https://www.arocom.de/en/knowledge/seo-geo/ai-overviews https://www.arocom.de/en/knowledge/seo-geo/ai-overviews Mon, 16 Dec 2024 00:00:00 GMT Drupal CMS makes Drupal accessible: pre-configured solutions, drag-and-drop, Recipes. arocom explains the difference to Drupal Core. https://www.arocom.de/en/knowledge/drupal/drupal-cms https://www.arocom.de/en/knowledge/drupal/drupal-cms Thu, 07 Nov 2024 00:00:00 GMT Good prompts deliver better AI results. How to write prompts for ChatGPT, Claude, and other AI tools — with concrete tips for business use. https://www.arocom.de/en/knowledge/ai/prompt https://www.arocom.de/en/knowledge/ai/prompt Mon, 07 Oct 2024 00:00:00 GMT Drupal enables complex websites with almost no custom code. arocom shows how far site building goes and where custom development begins. https://www.arocom.de/en/knowledge/drupal/no-code-drupal https://www.arocom.de/en/knowledge/drupal/no-code-drupal Tue, 01 Oct 2024 00:00:00 GMT KISS principle in Drupal projects: why simple solutions are more stable, maintainable and affordable. Architecture philosophy from arocom. https://www.arocom.de/en/knowledge/development/kiss-principle https://www.arocom.de/en/knowledge/development/kiss-principle Mon, 15 Jul 2024 00:00:00 GMT Config Split cleanly separates Drupal configurations by environment. arocom shows how to professionally manage Dev, Staging, and Live. https://www.arocom.de/en/knowledge/drupal/config-split https://www.arocom.de/en/knowledge/drupal/config-split Wed, 12 Jun 2024 00:00:00 GMT Generative AI creates text, images, and code. What this means for businesses, where the ROI is, and which risks you need to know. With practical examples. https://www.arocom.de/en/knowledge/ai/generative-ai https://www.arocom.de/en/knowledge/ai/generative-ai Thu, 06 Jun 2024 00:00:00 GMT Cold calling vs. inbound marketing: why your website is the more efficient sales channel. Experience from arocom since 2012. https://www.arocom.de/en/knowledge/development/cold-calling https://www.arocom.de/en/knowledge/development/cold-calling Wed, 22 May 2024 00:00:00 GMT The WCAG define the international standard for accessible web content. arocom explains the four principles, conformance levels, and Drupal implementation. https://www.arocom.de/en/knowledge/drupal/wcag https://www.arocom.de/en/knowledge/drupal/wcag Thu, 16 May 2024 00:00:00 GMT Document management with Drupal: integrate DMS systems, manage documents and automate workflows. Practice from arocom. https://www.arocom.de/en/knowledge/development/document-management https://www.arocom.de/en/knowledge/development/document-management Sun, 05 May 2024 00:00:00 GMT Selecting a digital agency: criteria, warning signs and what makes a good agency partnership. Experience from arocom since 2012. https://www.arocom.de/en/knowledge/development/digital-agency https://www.arocom.de/en/knowledge/development/digital-agency Sat, 04 May 2024 00:00:00 GMT FirstSpirit is a proprietary enterprise CMS with high license costs. arocom shows why Drupal as an open-source alternative is convincing. https://www.arocom.de/en/knowledge/drupal/firstspirit-vs-drupal https://www.arocom.de/en/knowledge/drupal/firstspirit-vs-drupal Sat, 27 Apr 2024 00:00:00 GMT Responsive design is standard. But in 2026 your platform needs more: AI readiness, structured data, accessibility. arocom explains what is changing. https://www.arocom.de/en/knowledge/drupal/responsive-webdesign https://www.arocom.de/en/knowledge/drupal/responsive-webdesign Sun, 21 Apr 2024 00:00:00 GMT Ticket systems in web projects: manage tasks, bugs and feature requests in a structured way. How arocom works with Planio (Redmine). https://www.arocom.de/en/knowledge/development/ticket-system https://www.arocom.de/en/knowledge/development/ticket-system Wed, 17 Apr 2024 00:00:00 GMT Make or buy in web projects: when custom development pays off and when standard solutions are the better choice. Decision guide from arocom. https://www.arocom.de/en/knowledge/development/make-or-buy https://www.arocom.de/en/knowledge/development/make-or-buy Thu, 28 Mar 2024 00:00:00 GMT Drupal migrates content from CSV, JSON, XML, and APIs with the Migrate framework. arocom explains the process for structured data transfer. https://www.arocom.de/en/knowledge/drupal/data-migration https://www.arocom.de/en/knowledge/drupal/data-migration Mon, 25 Mar 2024 00:00:00 GMT Pagespeed is a ranking factor and conversion lever. arocom shows how to measure load times, find bottlenecks, and speed up your Drupal website. https://www.arocom.de/en/knowledge/seo-geo/pagespeed https://www.arocom.de/en/knowledge/seo-geo/pagespeed Sat, 09 Mar 2024 00:00:00 GMT Poka Yoke for web projects: how to prevent errors by editors and users through design and technology. Approach from arocom. https://www.arocom.de/en/knowledge/development/poka-yoke https://www.arocom.de/en/knowledge/development/poka-yoke Tue, 05 Mar 2024 00:00:00 GMT CSS architecture for Drupal themes: Custom Properties, Container Queries and performant stylesheets. Best practices 2026 from arocom. https://www.arocom.de/en/knowledge/development/css https://www.arocom.de/en/knowledge/development/css Tue, 13 Feb 2024 00:00:00 GMT Understanding the buying center: who decides on your web project and how to reach all decision-makers with your website. Practice from arocom. https://www.arocom.de/en/knowledge/development/buying-center https://www.arocom.de/en/knowledge/development/buying-center Tue, 23 Jan 2024 00:00:00 GMT Drupal theming cleanly separates design from logic. arocom explains how to build a custom theme that is update-safe, performant, and accessible. https://www.arocom.de/en/knowledge/drupal/theming https://www.arocom.de/en/knowledge/drupal/theming Mon, 22 Jan 2024 00:00:00 GMT WDF*IDF analyzes relative term weighting in texts. How the formula works and why it is only one signal among many in 2026. By arocom. https://www.arocom.de/en/knowledge/seo-geo/wdf-idf https://www.arocom.de/en/knowledge/seo-geo/wdf-idf Sat, 20 Jan 2024 00:00:00 GMT Newsletter marketing with Drupal: How to integrate signup forms, sending, and automation. Best practices by arocom. https://www.arocom.de/en/knowledge/seo-geo/newsletter https://www.arocom.de/en/knowledge/seo-geo/newsletter Fri, 12 Jan 2024 00:00:00 GMT PHP is the foundation of Drupal. Why the language is more relevant in 2026 than ever and what that means for your project. Analysis from arocom. https://www.arocom.de/en/knowledge/development/php https://www.arocom.de/en/knowledge/development/php Wed, 22 Nov 2023 00:00:00 GMT Your backlink profile determines rankings and penalties. How to analyze, evaluate, and clean it up. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/backlink-profile https://www.arocom.de/en/knowledge/seo-geo/backlink-profile Sun, 19 Nov 2023 00:00:00 GMT Web animations improve user experience but can compromise performance and accessibility. arocom explains how to use animations correctly in Drupal. https://www.arocom.de/en/knowledge/drupal/animation https://www.arocom.de/en/knowledge/drupal/animation Sat, 21 Oct 2023 00:00:00 GMT Enterprise Content Management (ECM) with Drupal: manage documents, workflows and content centrally. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/ecm https://www.arocom.de/en/knowledge/development/ecm Thu, 05 Oct 2023 00:00:00 GMT Agile fixed price: budget certainty with flexibility. How this contract model works in Drupal projects. Experience from arocom. https://www.arocom.de/en/knowledge/development/agile-fixed-price https://www.arocom.de/en/knowledge/development/agile-fixed-price Sun, 24 Sep 2023 00:00:00 GMT HTTPS is mandatory for every website. arocom explains the migration process, SSL certificates and how to avoid ranking losses. https://www.arocom.de/en/knowledge/development/https-migration https://www.arocom.de/en/knowledge/development/https-migration Sat, 16 Sep 2023 00:00:00 GMT Measure, interpret, and increase click-through rate. Concrete measures for title tags, meta descriptions, and SERP snippets by arocom. https://www.arocom.de/en/knowledge/seo-geo/ctr https://www.arocom.de/en/knowledge/seo-geo/ctr Fri, 15 Sep 2023 00:00:00 GMT Shopware is a modular shop system from Germany, Drupal Commerce an open-source solution. arocom compares both e-commerce approaches honestly. https://www.arocom.de/en/knowledge/drupal/shopware-vs-drupal https://www.arocom.de/en/knowledge/drupal/shopware-vs-drupal Wed, 06 Sep 2023 00:00:00 GMT The XML sitemap helps Google and AI systems understand your website. arocom shows how to create it correctly and keep it current. https://www.arocom.de/en/knowledge/seo-geo/xml-sitemap https://www.arocom.de/en/knowledge/seo-geo/xml-sitemap Tue, 05 Sep 2023 00:00:00 GMT Yahoo uses Bing's search index. arocom explains why search engine diversification makes sense for your visibility strategy. https://www.arocom.de/en/knowledge/seo-geo/yahoo https://www.arocom.de/en/knowledge/seo-geo/yahoo Sat, 26 Aug 2023 00:00:00 GMT Drupal hosting requires specialization: PHP configuration, caching, security maintenance. arocom explains what matters when choosing. https://www.arocom.de/en/knowledge/drupal/choosing-hosting https://www.arocom.de/en/knowledge/drupal/choosing-hosting Wed, 09 Aug 2023 00:00:00 GMT Competitive analysis for web projects: analyze competitor websites, identify strengths and weaknesses. Methodology from arocom. https://www.arocom.de/en/knowledge/development/competitive-analysis https://www.arocom.de/en/knowledge/development/competitive-analysis Sat, 05 Aug 2023 00:00:00 GMT Keyword analysis is the foundation of every SEO strategy. How to find and prioritize the right search terms. Practical guide by arocom. https://www.arocom.de/en/knowledge/seo-geo/keyword-analysis https://www.arocom.de/en/knowledge/seo-geo/keyword-analysis Tue, 04 Jul 2023 00:00:00 GMT Since Drupal 8, Drupal is based on Symfony components. arocom explains what this means for architecture, quality, and future-proofing. https://www.arocom.de/en/knowledge/drupal/symfony https://www.arocom.de/en/knowledge/drupal/symfony Wed, 28 Jun 2023 00:00:00 GMT Portals bundle different web services for different target audiences. arocom explains why Drupal is the ideal foundation for portal solutions. https://www.arocom.de/en/knowledge/drupal/portals https://www.arocom.de/en/knowledge/drupal/portals Tue, 30 May 2023 00:00:00 GMT Duplicate content harms SEO and AI visibility. How to find, avoid, and solve duplicate content with canonical tags, redirects, and structure. https://www.arocom.de/en/knowledge/seo-geo/duplicate-content https://www.arocom.de/en/knowledge/seo-geo/duplicate-content Sat, 13 May 2023 00:00:00 GMT A relaunch without SEO strategy costs rankings. arocom shows how to preserve your visibility during a website relaunch instead of losing it. https://www.arocom.de/en/knowledge/seo-geo/seo-relaunch https://www.arocom.de/en/knowledge/seo-geo/seo-relaunch Thu, 11 May 2023 00:00:00 GMT Deepfakes use AI to forge faces and voices with deceptive realism. How to detect deepfakes and protect your business from manipulation. https://www.arocom.de/en/knowledge/ai/deepfake https://www.arocom.de/en/knowledge/ai/deepfake Mon, 24 Apr 2023 00:00:00 GMT Google Tag Manager enables tracking without code changes. How GTM works, when you need it, and how Drupal integrates it. By arocom. https://www.arocom.de/en/knowledge/seo-geo/google-tag-manager https://www.arocom.de/en/knowledge/seo-geo/google-tag-manager Tue, 11 Apr 2023 00:00:00 GMT Weighted decision matrix for CMS selection: define criteria, assign weights and evaluate objectively. Methodology from arocom. https://www.arocom.de/en/knowledge/development/decision-matrix https://www.arocom.de/en/knowledge/development/decision-matrix Thu, 06 Apr 2023 00:00:00 GMT UI design for Drupal websites: how good interfaces improve user guidance, conversion and accessibility. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/ui-design https://www.arocom.de/en/knowledge/development/ui-design Mon, 03 Apr 2023 00:00:00 GMT Episerver is now Optimizely. How the DXP compares to Drupal — in costs, flexibility, and future-proofing. Analysis by arocom. https://www.arocom.de/en/knowledge/seo-geo/episerver https://www.arocom.de/en/knowledge/seo-geo/episerver Fri, 17 Mar 2023 00:00:00 GMT Landing pages need clear structure, strong CTAs, and GEO optimization. arocom shows what truly makes a landing page successful in 2026. https://www.arocom.de/en/knowledge/seo-geo/landing-page https://www.arocom.de/en/knowledge/seo-geo/landing-page Thu, 16 Mar 2023 00:00:00 GMT The 10 modules every Drupal corporate website needs — from Webform to Gin. arocom introduces them and explains their value. https://www.arocom.de/en/knowledge/drupal/top-module https://www.arocom.de/en/knowledge/drupal/top-module Sat, 11 Mar 2023 00:00:00 GMT Data augmentation expands training data for AI models without collecting new data. Techniques, benefits, and practical relevance for businesses — clearly explained. https://www.arocom.de/en/knowledge/ai/data-augmentation https://www.arocom.de/en/knowledge/ai/data-augmentation Wed, 08 Mar 2023 00:00:00 GMT Connecting CRM systems with Drupal: contact forms, lead tracking and customer data synchronization. Practical knowledge from arocom. https://www.arocom.de/en/knowledge/development/crm https://www.arocom.de/en/knowledge/development/crm Mon, 06 Mar 2023 00:00:00 GMT Drupal is the leading CMS for multilingual websites. arocom explains translation workflows, URL strategies, and integrations. https://www.arocom.de/en/knowledge/drupal/multilingualism https://www.arocom.de/en/knowledge/drupal/multilingualism Sat, 25 Feb 2023 00:00:00 GMT Content marketing is evolving: from SEO texts to AI-citable content. How to create content in 2026 that serves both search engines and AI systems. https://www.arocom.de/en/knowledge/seo-geo/content-marketing https://www.arocom.de/en/knowledge/seo-geo/content-marketing Wed, 22 Feb 2023 00:00:00 GMT Web project financing: budget planning, understanding pricing models and leveraging funding programs. Practical tips from arocom since 2012. https://www.arocom.de/en/knowledge/development/financing https://www.arocom.de/en/knowledge/development/financing Wed, 08 Feb 2023 00:00:00 GMT Keywords remain relevant, but the strategy changes. How to optimize keywords for traditional search engines and AI systems simultaneously in 2026. https://www.arocom.de/en/knowledge/seo-geo/keyword https://www.arocom.de/en/knowledge/seo-geo/keyword Sat, 04 Feb 2023 00:00:00 GMT GA4 replaces Universal Analytics with event-based tracking and new metrics. arocom explains the 10 most important changes and GDPR risks. https://www.arocom.de/en/knowledge/seo-geo/ga4 https://www.arocom.de/en/knowledge/seo-geo/ga4 Thu, 02 Feb 2023 00:00:00 GMT Drupal offers 47,000+ modules. But when do you need custom code? arocom explains the decision between contrib modules and your own code. https://www.arocom.de/en/knowledge/drupal/module-development https://www.arocom.de/en/knowledge/drupal/module-development Fri, 27 Jan 2023 00:00:00 GMT The Google Disavow Tool devalues harmful backlinks. When you need it, how to use it, and which mistakes to avoid. By arocom. https://www.arocom.de/en/knowledge/seo-geo/disavow https://www.arocom.de/en/knowledge/seo-geo/disavow Fri, 06 Jan 2023 00:00:00 GMT Drupal treats accessibility as a core principle: ARIA labels, keyboard navigation, WCAG 2.1. arocom shows how to implement accessibility compliance. https://www.arocom.de/en/knowledge/drupal/accessibility-drupal https://www.arocom.de/en/knowledge/drupal/accessibility-drupal Sun, 01 Jan 2023 00:00:00 GMT