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title: "Laura Murgia"
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# Laura Murgia

Responsible for SEO, GEO (Generative Engine Optimization) and marketing strategy at arocom. Specialised in structuring Drupal platforms so they rank in classic search results and get cited in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews).

## Areas of expertise

- GEO (Generative Engine Optimization)
- Technical SEO
- B2B content strategy
- Conversion optimization
- Schema.org & structured data