How AI-Ready Is Your Website?

What is GEO — and why now?

Generative Engine Optimization (GEO) is the evolution of classic search engine optimization for a world in which not only Google delivers results, but ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot generate answers. These systems cite their sources — and only websites whose content is structured for machines end up in the citations.

A website built for GEO has clear heading hierarchies, semantically marked-up HTML, precise meta descriptions, an executive summary on every important page, and Schema.org markup for organization, articles, FAQ, and services. The GEO Score measures how many of these signals a URL already emits — on a scale from 0 to 10. The check is free, no signup, no cookies.

The 5 GEO Score metrics in detail

1. Schema.org markup

   JSON-LD structured data tells AI systems directly what a page is (Article, FAQPage, Organization, Service, LocalBusiness). Without schema, the AI has to guess; with schema, it can cite the page as a reliable source. We check presence, completeness, and validity.

2. Executive summary

   An 80–150-word paragraph at the top of the page that delivers the core message in one block. AI systems prefer to extract this block for snippets and citations. Without it, LLMs have to aggregate from the whole text — with a higher risk of distorting your message.

3. Heading hierarchy

   Exactly one h1, logical h2/h3 nesting without level skips, descriptive headings instead of marketing fluff. AI uses this structure to separate sections and cite them precisely.

4. Meta tags

   Title (50–60 characters), meta description (140–160 characters), Open Graph tags for social media previews, canonical URL against duplicates. The title appears in every citation format, the description in snippets.

5. Semantic HTML

   article, section, nav, aside, main instead of divs. Lists as ul/ol, tables as table. These tags are not decoration for AI parsers — they are meaning. Clean semantics correlate strongly with citation probability.

What does your score mean?

• 0–3: Critical. The page is largely invisible to AI systems. Immediate fixes pay off.
• 4–6: Solid foundation, but gaps. Targeted fixes (schema, executive summary, heading cleanup) get you to 8+.
• 7–8: Good. AI systems recognize the structure, you will rank. Optimization potential lies in depth and consistency.
• 9–10: Excellent. The page is citation-ready. Now focus on content quality and topical authority.

Frequent questions

Is the GEO Score really free?

Yes. No registration, no email address, no hidden throttling. The check runs directly in the browser — we crawl the publicly reachable URL and analyze the HTML structure.

Which URL should I enter?

The most important landing page for your business model: typically the homepage or a service/product detail page. The check assesses a single URL, not the whole domain.

What if my score is low?

The Platform Check translates a low GEO Score into a concrete roadmap: which schema types are missing, where the heading hierarchy breaks, which pages should be prioritized. From 2,500 EUR — credited toward the follow-up project.

Does the check work for JavaScript-heavy sites?

We analyze the initially served HTML — exactly what Googlebot and AI crawlers see. If your content only appears after JavaScript renders, it is often invisible to those bots. The score reflects this reality, not the browser display.

How does GEO differ from SEO?

SEO optimizes for Google rankings, GEO for citation in AI-generated answers. Many signals overlap (schema, semantic HTML, heading structure), but GEO weighs machine-readability higher and emphasizes citable knowledge blocks like executive summaries and FAQ sections.