Project Language

A digital task in the project management system. Contains description, priority, assignee and status. Everything that needs to be done is tracked as a ticket.

"Please create a ticket so we can schedule the change."

To authorize, sign off, give permission. Used when work has been reviewed and confirmed as correct.

"The design was approved by the client — we can start development."

To designate a task to a specific person. In the ticket system, someone is marked as responsible.

"I'll assign the ticket to our frontend developer."

A ticket requesting modification to an existing feature. Different from a Feature Request, which asks for something entirely new.

"What changes does the Change Request cover exactly?"

A request for a new feature that doesn't exist yet. Described in a ticket, then estimated and scheduled.

"We've received a Feature Request for multilingual support."

A fixed time period (usually 2 weeks) in which a defined set of tasks is completed. Each sprint ends with a demonstrable result.

"In the next sprint, we'll implement the contact form redesign."

Pre-agreed criteria for when a task is considered complete. E.g.: code written, tested, verified on staging, signed off by the client.

"Per our Definition of Done, a feature isn't done until it's also accessible."

To check and evaluate whether a task has been completed correctly. Both internally (code review by colleagues) and externally (sign-off by the client).

"Could you review the new copy on staging?"

Ticket priority: very high. No other task can proceed until this one is resolved — it blocks project progress.

"The ticket was prioritized as High because it blocks the launch."

The highest priority level. Mission-critical — must be addressed immediately, e.g. security vulnerabilities or outages.

"The site is down — that's Business Critical."

Status: declined. The result doesn't meet requirements and needs rework.

"The ticket was rejected — the mobile layout still needs work."

A ticket documenting a bug. Ideally includes: What happens? What should happen? Which device/browser? Screenshot?

"Please create an Error Report with a screenshot — that helps us fix it faster."

A request for a service by arocom — e.g. create a new user, renew SSL certificate, restore a backup.

"We need a Service Request for CMS access for the new colleague."

A ticket requesting help. Can be technical (something's broken) or content-related (how do I manage content?).

"For the image upload question, please create a Support Request."

The agreed deliverables of a project or sprint. What's included, what's not? Clear scope management prevents projects from spiraling.

"That wasn't in the original scope — we'll create a Change Request for it."

A function of the website — e.g. search, contact form, image slider or multilingual support.

"The multilingual feature is one of the most complex on the site."

To transfer and activate new software or changes on a server. Today mostly automated via CI/CD pipelines.

"We'll deploy the changes tonight to the live server."

To make the website publicly accessible for the first time (or after a relaunch). The big moment everyone works toward.

"The launch is planned for the 15th of this month."

Complete overhaul of an existing website — technically, content-wise, or both. Not to be confused with a redesign (visual only).

"Even the best website benefits from a relaunch after many years."

Content Management System — software that lets you manage your website content without programming skills. arocom works with Drupal CMS.

"Through the CMS, you can update text and images yourself at any time."

A building block that adds new functionality to the CMS. Contrib modules come from the community (free), custom modules are built specifically for your project.

"For the search feature, we use a proven contrib module."

Code written specifically for your project. Required when no existing solution covers your requirements.

"For the ERP system integration, we need custom code."

Rewriting code without changing its behavior — for better maintainability, performance, or compatibility with new versions.

"The upgrade to Drupal 11 required some refactoring."

Continuous Integration / Continuous Deployment — automated processes that check, test, and deploy code changes. Reduces errors and accelerates releases.

"Our CI/CD pipeline tests every change automatically before it goes live."

Application Programming Interface — an interface through which two systems communicate. E.g. an API connects your website with your CRM or ERP.

"Through the API, we sync product data from your inventory system."

Designing websites so they're usable by everyone — including people with visual impairments, motor disabilities, or screen readers. Legally mandatory in Germany since June 2025.

"Under the BFSG, the website must be accessible by the end of 2025."

The website automatically adapts to any screen size — desktop, tablet, smartphone. Today's standard, not an optional extra.

"In responsive design, we test every page across three screen sizes."

Page not found. The server can't locate the requested URL. Happens when a page was deleted or moved without setting up a redirect.

"We set up 184 new redirects so no more 404 errors occur."

Automatic forwarding from an old URL to a new one. Essential during relaunches so visitors and search engines can still find the content.

"For all old blog URLs, we set up 301 redirects to the new knowledge articles."

Search Engine Optimization — all measures to help your website rank in Google. Covers technical, content, and link-building aspects. Increasingly complemented by GEO.

"Technical SEO is the foundation — content and links build on top."

Generative Engine Optimization — visibility not just in classic search results, but also in AI answers (ChatGPT, Google AI Overviews, Perplexity). The next evolution after SEO.

"Thanks to GEO, arocom is found not just on Google but also cited by AI systems."

AI-generated summaries that Google shows directly above search results. Answers questions without users visiting a website — making it even more important to be cited there.

"Our knowledge articles are structured so they get cited in AI Overviews."

Google's metrics for user experience: How fast does the page load (LCP)? How quickly does it respond to clicks (INP)? How stable is the layout (CLS)? Affects ranking.

"Our Core Web Vitals are in the green — the site loads in under 2 seconds."

Invisible metadata in the code that helps search engines understand page content. Enables rich results (stars, FAQ, images) in search results.

"The FAQ schema ensures our common questions appear directly on Google."

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality criteria for websites. The more real experience and competence visible, the better the ranking.

"Our knowledge articles demonstrate E-E-A-T through real project examples."

The official URL of a page. Prevents Google from treating the same content at multiple addresses as duplicates.

"Every page has exactly one canonical URL — that avoids duplicate content."

An input or instruction to an AI system. The more precise the prompt, the better the result. Prompt engineering is the art of asking the right questions.

"With the right prompt, AI drafts a meta description in seconds."

Retrieval Augmented Generation — a technique where AI doesn't just answer from its training but also looks up your documents. Makes AI answers current and fact-based.

"With RAG, the AI search on your website can answer questions using your own content."

When AI produces convincing-sounding but factually incorrect statements. That's why AI-generated content always needs human quality control.

"ChatGPT hallucinated — the cited study doesn't even exist."

An AI system that can independently execute tasks — e.g. answer emails, analyze data, or create content. Integrated into existing processes via workflows.

"Our AI agent screens incoming support requests and routes them to the right department."

The billing unit of AI models. One token equals roughly one word or word fragment. AI costs are calculated per token consumed.

"A request to an AI model uses several hundred tokens — that costs just a few cents."

The test environment of your website. Development and testing happen here without affecting the live site. Only accessible with credentials.

"The changes are ready on staging — can you test them there?"

The production system — the publicly accessible website. Changes on live are immediately visible to all visitors.

"We don't make configuration changes directly on live — that's what staging is for."

Reset the website's temporary storage. Needed when changes were made but the old version still shows. Can be triggered by the client in the CMS.

"If the changes aren't visible, please clear the cache once."

The time your website is reachable, expressed as a percentage. 99.9% uptime means a maximum of 8.8 hours of downtime per year. arocom monitors uptime proactively.

"Our servers have 99.95% uptime — we monitor around the clock."

Encrypted connection between browser and server (the lock icon in the address bar). Standard and a Google ranking factor. Without HTTPS, browsers show a warning.

"The SSL certificate renews automatically — we take care of that."

Regular copies of your website and database. In emergencies (hack, accidental deletion), yesterday's state can be restored.

"Thanks to daily backups, we restored the deleted content within an hour."

Domain Name System — translates domain names (www.arocom.de) into IP addresses. DNS changes take up to 48 hours to propagate worldwide.

"We'll do the DNS switch over the weekend — propagation won't affect anyone."