GEO Optimization — visibility in search engines and AI systems
SEO is no longer enough. 65% of all search queries end without a click (SparkToro/Datos, 2024-2025). AI systems like ChatGPT and Google AI Overviews only cite sources with structured data. GEO optimization ensures your platform remains visible in both worlds.
What we do
GEO optimization combines traditional SEO with the requirements of AI-powered search systems. Goal: your content is found, understood, and cited — by Google and by ChatGPT.
How we work
GEO optimization is not a one-time project. It is a process of analysis, implementation, and continuous measurement.
Why arocom for your GEO optimization?
Most SEO agencies still optimize for a world where every search query leads to a click. That world no longer exists. 83% of searches with AI Overviews end without a click (Ahrefs AI Overviews Study, Dec 2025).
arocom thinks SEO and GEO together — and implements both in Drupal. Since 2012, Drupal has been our only focus. The combination of CMS expertise and GEO strategy is rare. We do not just build the platform — we make sure it gets found.
arocom.de is the showcase
This website is itself GEO-optimized: executive summaries, schema markup, structured data, definitive language. Not a theoretical concept — lived practice.
SEO and GEO are not separate
76.1% of URLs in AI Overviews are also in the Google Top 10 (Ahrefs, Jul 2025). Good SEO remains the foundation. GEO ensures your content is additionally cited — with +35% more organic clicks when cited (Seer Interactive, Sep 2025).
What is GEO optimization?
GEO stands for Generative Engine Optimization. It describes the optimization of content for AI-powered search systems — Google AI Overviews, ChatGPT, Perplexity. GEO builds on traditional SEO and adds structured data, executive summaries, and machine-readable formats.
Does GEO optimization replace traditional SEO?
No. GEO builds on SEO. 76.1% of URLs that appear in AI Overviews also rank in the Google Top 10 (Ahrefs, Jul 2025). Good SEO remains the foundation — GEO provides visibility in the additional AI layer.
How do we measure the success of GEO?
Through a GEO baseline: we formulate 10 questions about your core topics and pose them quarterly to ChatGPT and Perplexity. Is your content cited? How does that change over time? Plus traditional SEO metrics: rankings, traffic, click-through rate.
Does arocom offer GEO optimization without Drupal development?
GEO optimization requires a technically sound platform. If your Drupal installation is current and well-built, we optimize at the content and schema level. For technical deficiencies, a Platform Check (audit) recommends the necessary measures.
What does GEO optimization cost?
The GEO readiness analysis is part of the Platform Check (audit) starting at EUR 2,500 plus VAT. Ongoing GEO support is individually calculated as part of a Hosting & Operations package.
Are 70% zero-click searches really realistic?
Yes. The figure comes from multiple independent sources: Bain/Dynata, BrightEdge (2025-2026). For search queries with AI Overviews, the share rises to 83% (Ahrefs AI Overviews Study, Dec 2025). The trend is accelerating.
Have your GEO readiness checked
Every project at arocom starts with a conversation. No form disappears into a ticket system — your inquiry is read and answered personally.
Boris Project Management 
Laura Project Management 
Axel CEO & Architecture Request a GEO analysis
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Further reading
- Platforms in the AI Era — Why websites need to change
- Platform Check — Independent analysis of your Drupal installation
- Drupal & AI — How AI is changing the way we work with Drupal
- What does a Drupal project cost? — Transparent investment ranges
