haustec.de — Germany's Largest Building Technology Portal
Selected in a pitch among 12 agencies. Built from the ground up. Not Thunder — an independent Drupal platform for high-frequency publishing.
The Challenge
haustec.de is Germany's largest building technology portal and provides professional tradespeople with daily relevant trade information. Publisher Alfons W. Gentner was looking for an agency to build a publishing platform from the ground up — as an alternative to the Drupal distribution approach Thunder, tailored to the requirements of a high-frequency trade portal.
arocom won the pitch among 12 agencies. The requirements: Paragraphs and Dynamic Token Lists (DTLs) as content building blocks, structured content types (Basic page, Article, Sidebar), integrations with newsletter tools, identity server, and social media platforms. The goals: increase reach and attract loyal, registered users.
The Solution
arocom developed a content management system for haustec.de based on Drupal, precisely tailored to the requirements of a trade portal with daily publication.
Editorial Workflow
Structured editorial processes: create articles, manage image galleries, plan and approve content — all within an intuitive interface.
Performance & Stability
Optimized caching strategies and server-side configuration for stable load times, even during traffic spikes from breaking industry news.
Continuous Development
Ongoing feature development: new content types, improved image processing, integration of current web standards.
Latest Standards
Regular updates to current Drupal versions, security patches, and adaptation to new browser requirements.
Results
Daily editorial content and image galleries are reliably published — without technical bottlenecks. arocom supports haustec.de as a long-term technical partner with clear responsibilities: security maintenance, hosting, idea tickets, feature/change requests, and service/support.
The platform has outgrown the portal. Today, the haustec ecosystem includes several line extensions: ACADEMY (education), AWARD (industry awards), and haustec TV (video content).
Tech Stack
We have been working very closely with arocom for more than two years and have had many good experiences.
What is haustec.de?
haustec.de is the independent trade information portal for professional tradespeople in building and facade technology. The editorial team publishes daily trade articles and image galleries.
Why does haustec.de use Drupal?
Drupal provides the flexibility and scalability that a trade portal with daily publication and high traffic demands: structured content types, powerful media management, and robust performance.
What role does arocom play for haustec.de?
arocom is responsible for the technical platform: development, operations, ongoing feature development, and ensuring the latest standards.
Can arocom also build other publishing platforms?
Yes. The experience from haustec.de and other publishing projects flows directly into new projects. Since 2012, arocom has delivered over 160 Drupal projects.
How does arocom ensure performance under high traffic?
Through optimized caching strategies, server-side configuration, and regular performance audits. The platform remains stable even during traffic spikes.
Planning a Publishing Platform?
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Further Reading
- Publishing Platforms — Drupal as a Foundation for Editorial Portals
- Drupal Development — Custom Web Development with Drupal
- GEO Optimization — Visibility in Search Engines and AI Systems
- Platform Check — Independent Analysis of Your Drupal Installation