Business

2024 was a year of hard work and development for us. Together with you - our customers and partners - we not only launched over 30 websites, but also developed various innovative process tools with Drupal.

Do you have an urgent technical question that is stalling your project? Every lost moment costs money and nerves. At arocom, we know that fast response times are crucial to overcoming such situations.

Storyblok, a headless content management system (CMS), changes the way content is handled and delivered by emphasizing flexibility, control and efficiency.

In a world full of technical and social challenges, 2023 has once again shown us how important it is to stick together, rely on each other and always look to the future. With this in mind, we would once again like to open a small window into our world at arocom.

Working where the heart beats: My remote adventure in Sardinia with arocom

The arocom team spent an inspiring week in a villa in Rapallo, Italy, dedicated entirely to AI. Between intensive workshops, boat trips to Portofino and cooking evenings together, the team grew closer together and returned with fresh ideas and motivation. Discover the highlights of this unforgettable week!

We are pleased to present the successful relaunch of the website of the Christliches Jugenddorfwerk Deutschland e.V. (CJD), a project we realized in collaboration with the digital agency 21TORR and the CJD itself. This example shows how we support NGOs in strengthening their online presence and spreading their message effectively.

Shopify is a leading e-commerce platform used by companies of all sizes to run their online business.

Perhaps your company is active in an industry in which digitalization plays a less central role - for example in the skilled trades. Nevertheless, there are digital applications that can help your company win new customers and make internal processes more efficient. You can find a few suggestions here.

To celebrate its 10th anniversary this year, the arocom team is getting an exclusive treat. A week pop-up office from beautiful Verona! A short travel report on this very special team event.

We'll show you how to make your everyday life in the browser smarter with these simple Google Chrome features!

Definition, examples, benefits and goals for online marketing - Internet terms simply explained!

Platforms - opportunity or risk: How can 3rd party platforms become a business model for the digitization of a publishing house? The pros and cons of digital publishing platforms and aggregation services. In this series, we present various revenue models for a publishing digitization strategy.

IBEXA: We introduce you to the modular digital experience solution.

FirstSpirit: What can the CMS do & for which projects is it suitable? ► Find out more about the enterprise content management system here...

What is store blogging? What goals can you achieve as an online store operator and can store blogs harm the actual online store in the worst case? Here we answer all your questions about blogs.

KISS is a design principle that originated in the USA in the 1960s and is an acronym for "keep it simple, stupid".

Google Data Studio is considered a kind of grab bag for the visual analysis of data. In comparison, the simple Google Analytics looks pretty bare, and there are also advantages beyond the pure visual appearance.

The central raw material in the IT value chain consists of knowledge and know-how. Good project controlling is one of the success factors on both the provider and customer side.

We would like to thank you for your cooperation and support in 2020. Find out how the year went for us and what awaits us in 2021.

Communication is a difficult topic - even with IT employees. In this article, we show you how to master communication with techies.

Are you considering changing your Drupal agency? In this article, we'll show you 6 simple steps to help you make the switch smoothly.

Headless CMS is a content management system that works without its own theme layer. The backend and frontend are therefore separate from each other.

Communicate digitally, personally and securely - with customers, partners and colleagues. Will co-browsing replace simple screen sharing solutions in the future?

Factoring refers to the sale of receivables by companies in order to ensure liquidity

A CRM system is software that provides the company with the technology it needs to manage customer relationships.

Definition: The term applicant management software refers to the various stages of the application process from job advertisement to personnel selection. It is also often used synonymously with the term e-recruiting.

IP telephony, also known as Voice over IP (VoIP), is the technology for making telephone calls via the Internet, which is why it is sometimes referred to as Internet telephony.

The discipline of UI design deals with the design of user interfaces as an interface between man and machine. These interfaces are abbreviated as UI (=User Interface). UI design is a sub-discipline of UX (=User Experience) design.

What is meant by the term UX design? And how does this relate to the so-called user experience?

HR software, also known as "human resources software", refers to a group of program solutions for HR managers that provide digital support for their work.

What is a communication strategy and how do I use it correctly? You will find this and more in this article.

Market research is an empirical science that deals with data collection and analysis.

JavaScript-based frameworks have never been more popular in recent years and have led to the development of some prominent projects such as AngularJS or React. Recently, however, another name has increasingly attracted attention and is beginning to inspire a growing developer community: Vue.js.

arocom wishes all customers, partners, friends, families and colleagues a Merry Christmas and a peaceful time!

After six years, we launched Drupact again to compare the market shares of CMS in Germany between 2013 and 2019.

The modular online store system Shopware: origin, versions and functions at a glance!

Salesforce is an IT company from San Francisco and was founded in 1999 by Marc Benioff, a former Oracle and Apple manager. The company's aim is to provide a wide range of digital applications via a cloud solution.

Google Tag Manager (GTM) is a free tag management system (TMS) - published by Google in October 2012 - with which a user can create, edit and manage JavaScript fragments, so-called tags.

Commission is the (usually percentage) share of an order value that a sales employee receives for a successful deal.

A unique selling proposition (USP) refers to the characteristics of a company's products and services and the company itself that make it unique on the market.

A sales campaign is a campaign designed to generate targeted sales for a company.

A buying center refers to all decision-makers in a client company who are relevant to a deal.

Simply put, a lead is a contact data record that a salesperson can work with.

Cold calling refers to (usually telephone) initial contact without prior consent with the (ultimate) aim of acquiring customers.

"What do I do next?" is a question that is becoming increasingly difficult to answer in the context of task management. With the "What's next?" tool, we have created a way to prioritize tasks in a meaningful order.

Google for Jobs is the buzzword of the hour for recruiters. In this article, you can find out what Google for Jobs actually is, what changes it entails and how you, in particular, can benefit from this innovation as a recruiter.

About modules, Composer, Drush and yaml for non-developers: Creating Drupal websites without being a programmer - Bertram Salzmann reports on this in this guest article.

Bet you don't know these 3 Slack functions yet? Find out what the instant messaging tool has to offer!

Finally understand agency language and web developers! With our entertaining dictionary for communication in everyday project work, you are well equipped! Have fun reading!

What does digital transformation mean? What are the triggers and how should an organization respond? Read all about digital transformation here.

Woodwing Enterprise Aurora offers publishers the opportunity to create media-neutral content and prepare it for a wide variety of channels. Find out everything you need to know about the software here.

Single sign-on is an authentication process that authorizes a user to access all services connected to the SSO system instead of having to log in separately for each service.

In a project takeover, a project, e.g. the maintenance of a website, is taken over by a new service provider from an old service provider.

Definition: Digitalization is the transformation of analogue processes into digital or digitally supported and integrated structures and processes.

Drupal is a CMS framework with which a wide variety of web applications can be realized.

A weighted decision matrix can be used to evaluate several alternatives based on predefined criteria.

A make-or-buy decision determines whether a product or service is produced in-house (make) or outsourced (buy). This is also referred to as outsourcing.

What does an internet agency do and what distinguishes it from other agencies? How can you recognize good internet agencies and what do they offer? This and more in this specialist article.

arocom was at Drupal Europe Darmstadt 2018 and reports on Drupal, new developments, the future and vegan food. A recap by Axel Roth.

To facilitate the creation of multilingual websites, our customers use Localise.biz, or Loco for short. Here you can find out what advantages Loco offers.

The EU GDPR comes into force on May 25, 2018, which means that you as a company will have to develop safeguards for the protection of personal data that you collect and process. Here we describe the legally compliant conclusion of an order data processing contract (ADV contract) for various online services that process data on your behalf.

Definition: HAProxy is an open source software that can be connected upstream of one or more web servers in order to take over certain previously configured processes.

Definition: GDPR stands for General Data Protection Regulation and is translated into German as Datenschutzgrundverordnung (DSGVO). This is a new EU regulation on data protection that comes into force on May 25, 2018.

Definition: Codeception is an open source software that allows you to write and execute various automated test types for digital products within a framework.

Definition: The agile fixed price enables all project participants to adapt requirements (agility) during the course of the project within a fixed budget (fixed price).

Definition: A ticket system is a tool that is used to manage customer inquiries and orders. Each request generates a ticket so that requests are not lost and can be processed with all the associated information.

Definition: Product information management (PIM) is a tool with which product data and information can be centrally managed and stored so that it can be retrieved uniformly via various media.

Definition: Varnish is an open source software that enables the caching of mostly static files such as images and texts in order to deliver them faster for client-side queries than if the web server had to compile and deliver the requested data each time. Varnish thus avoids simple server work and reduces the web server load.

Definition: With a multisite, several websites can be managed in/from one CMS installation. For companies, multisites reduce costs as the management and maintenance of content as well as the system administration and hosting of all websites can be done centrally.

What is amortization and how does the amortization calculation help to plan investments? Read the answers here.

The new EU General Data Protection Regulation will apply from May 25, 2018. Read here to find out what you can expect as a company and how you can protect yourself from warnings.

A website relaunch (or relaunch for short) is the redesign of an existing website. This often goes hand in hand with new technology standards or a new design.

A company's digital strategy describes how goals are to be achieved through or with the help of digital processes and technologies.

In this article, we would like to show you how you can use simple tools and "habits" to better secure your data and website configurations.

This article in our series "How do I increase my traffic" deals with basic tips and methods on how to attract more visitors to your site through content.

In this article, we take a closer look at the content of your website and show you 15 types of content that you can use to increase your website traffic.

What exactly is Zend? Zend Technologies Inc. is the company name of a company that has significantly contributed to the development of the PHP scripting language and offers solutions related to this language. Examples of this are the Zend Engine, which executes PHP bytecode as a runtime environment, or the Zend Framework, which provides a software...

What is Yii and what is it used for? Like Symfony, the Yii framework plays in the upper PHP framework league and also serves as a basis for developing web applications. The Yii framework can be downloaded from the Internet free of charge and can be used both privately and commercially free of charge thanks to the BSD license.

What exactly does Yahoo do? Yahoo is an American internet company that operates an internet search engine in addition to other web services. The search engine can be used by Internet users as an alternative to Google or Microsoft (Bing), for example. Its database was initially maintained by Yahoo employees (editors).

What is WordPress? How can I download and install the software? How can I add functions or designs to WordPress? And: Is WordPress the right CMS for me?

What does TYPO3 stand for? TYPO3 is a free content management framework based on PHP. Like Drupal, TYPO3 is mainly used in a professional environment and impresses with its extraordinary range of functions and flexibility, which the system owes above all to a large number of TYPO3 extensions.

Definition: The Symfony framework is one of the best-known professional PHP frameworks, which is used as the basis for developing web applications and follows the model-view-controller approach. Symfony can be downloaded from the Internet free of charge and used for both private and commercial projects.

Definition: In the context of the WWW, a store is a web application that allows users to select goods from the operator's range and to purchase them, typically for a fee. The development of a store is usually based on a framework such as Magento or Drupal Commerce.

What is an editorial system used for? An editorial system is a computer application that allows the editorial maintenance of journalistic content. The central characteristic feature of an editorial system is the separation of content and its presentation. The class of content management systems (CMS) is a particularly popular form of editorial...

What are portals? Portals are web applications, particularly in the WWW context, that integrate various web services into one application in a customizable way. The start page of portals often serves as an entry page. The technology and purpose of portals are mainly the subject of research in business informatics, as they offer interesting...

What is Episerver? Episerver is one of the leading providers of enterprise newsletter software. The German company is based in Berlin and offers a wide range of features.

Definition: Open source refers to a paradigm according to which knowledge is generally open and usable for everyone. In the narrower sense, this refers to computer programs and tools whose program code is freely accessible to anyone interested.

Would you like a quote from our agency for your web project? Then you will find an initial checklist here on how best to address your request to us.

What is Joomla? Like Wordpress, Joomla is a content management system (CMS) and therefore also makes it easy to manage the content of a website.

What is an intranet? The word intranet is made up of the Latin: Intra = in, within and the English net = network and is a synonym for intranet portal.

Definition: Internet presence refers to the entirety of all web pages of an individual website. This can be a website that consists of HTML pages that are not generated programmatically. The content of such websites is predefined by the author and only changes on the author's initiative. This approach to websites contrasts with those with...

Definition: HTML is the abbreviation for Hypertext Markup Language, a markup language on the Internet. Together with CSS and other techniques, HTML is used to display web pages in web browsers. The task of HTML is to structure the content. CSS is responsible for the "design". In addition to the content, HTML also characterizes the meta information...

What is meant by "financing"? Financing is an operational function that involves the provision and repayment of financial resources in connection with investments. The two most well-known financing options are externally financed debt financing (credit financing) and internally financed equity financing (self-financing).

What does Enterprise Content Management mean? Enterprise content management (ECM) is an umbrella term for methods and techniques for maintaining and providing content in an organizational context with the aim of supporting organizational processes.

Definition: Views is a module for Drupal that allows different views of content to be generated. The PHP framework Drupal is based on a software architecture that can be functionally extended by modules (similar to plugins in other common CMS). A large number of Drupal modules are available for this purpose, such as the Views module. Views can be...

Domain trading is the commercial trading of Internet addresses (domains). As part of domain trading, the ownership of a domain is transferred from the seller to the buyer for a fee. Domain trading typically thrives on domains that have a high market value for a potential owner. As a rule, these are domains under which the establishment of an online...

What is document management, what software solutions are available and what can they do? Read more in this technical term text.

Definition: Disavow means "to have nothing to do with something" or "to reject". In SEO, this refers to the "rejection" of backlinks because they are presumably bad for your own search engine ranking.

What does deployment mean? Deployment (software distribution) refers to the semi-automated or fully automated processes for installing and configuring software on PCs and servers, typically in companies. The aim of a deployment strategy is to make aspects of IT management in companies more efficient. Companies use special software solutions and...

What is Contao? Contao is a free content management system based on PHP, formerly known as TYPOlight. Contao can be used to create medium-sized to large websites and conveniently maintain their content. In addition to numerous other features, Contao impresses with barrier-free (X)HTML output and a cross-browser CSS framework. Contao can be freely...

What is browser compatibility? Browser compatibility refers to the ability of selected web browsers to process or display the content of a website exactly as intended by its developers. Today's discussion about browser compatibility has its origins in the early 1990s. At that time, web browsers were created that in some cases only followed...

Definition: Similar to Google Search, Bing is an Internet search engine from Microsoft that is the successor to Live Search from the same company. Like some alternative search engines, Bing offers the option of displaying search results in the categories images, videos, news and maps.

Do you have multiple web identities or accounts and want them to be secure? In this article you will find out whether your passwords have been hacked and how you can protect them.

Are you a publisher or media company and want to be technically up to date? Do you want to focus entirely on your content and offer your readers real added value? Do you want to increase and better control your advertising revenue?

What is HTTPS, why do I need it and what advantages does it have over HTTP? You can find this and lots of important information about updating to HTTPS, including SEO, in this blog article.

A relaunch must be carefully planned and executed, otherwise your rankings on Google and other search engines could plummet. Read here what you need to bear in mind during a relaunch.