SEO Optimization: Drupal Platforms Google Understands
SEO is not dead, SEO is the foundation. 76.1% of URLs cited in AI Overviews also rank in the Google Top 10 (Ahrefs, Jul 2025). No classic SEO, no AI visibility. arocom takes your Drupal site to where your audience searches.
What we do
SEO optimization spans technology, content, and architecture. We activate all three levers in parallel, and know Drupal well enough to work directly in code rather than through plugin layers.
Keyword research and architecture
Which search terms bring you qualified traffic? We analyze volume, competition, and intent, and build a URL and content architecture that fits your business logic. Not a list, but a strategy.
Technical SEO
Crawlability, indexing, sitemap, robots.txt, hreflang, canonical tags, structured data. Drupal modules (Metatag, Pathauto, Redirect, XML Sitemap) properly configured, not default settings, tailored to your site.
Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. We tune Drupal caching, images, JavaScript bundles, and critical CSS until values stay stably in the green range, even under load.
Internal linking
A site with 400 pages and no link structure is 400 islands. We analyze link graphs, identify pillar pages and clusters, and build editorially clean linking, no footer link spam.
On-page optimization
Title tags, meta descriptions, heading hierarchy, image alt text, semantic HTML. Classic craftsmanship, consistently applied across all page types (article, case, service, knowledge article).
Search Console & reporting
Google Search Console properly configured, regular reporting on impressions, clicks, CTR, position. On drops: root cause analysis instead of guessing. On growth: understand what works and replicate it.
How we work
SEO is not a one-time project. It's a process of audit, implementation, and measurement, recalibrated with every Google update.
1. SEO audit
Full-site crawl, analysis of indexing, Core Web Vitals, internal links, duplicate content, hreflang. Result: prioritized actions with impact estimates. How human + pipeline SEO audits work in practice is explained in our dedicated article.
2. Technical implementation
Configure modules, adjust templates, optimize performance, set redirects, add schema markup. We work directly in the Drupal code, not via plugin UI.
3. Content optimization
Refine existing content: sharpen title tags, structure headings logically, add internal links. Plan new content with keyword strategy.
4. Monitoring & iteration
Monthly reporting from Google Search Console and your analytics stack (Umami / Matomo / GA4). On drops: immediate root cause analysis, not just at quarterly reviews. Our article on cookieless tracking with Umami explains how this works in a privacy-compliant way.
SEO is the foundation. GEO is the extension.
Classic SEO and Generative Engine Optimization (GEO) are not opposites. 76.1% of URLs cited by ChatGPT, Perplexity, or Google AI Overviews also rank in the Google Top 10 (Ahrefs, Jul 2025). If you're invisible in Google, you're invisible in AI search.
arocom thinks SEO and GEO together. This site is the proof: technically clean, semantically structured, with schema markup and executive summaries, and steadily visible in Google since 2012.
SEO drives clicks
Google still delivers the largest share of organic traffic. Classic SEO (keywords, technology, content) remains essential.
GEO adds AI citation
GEO Optimization extends visibility into ChatGPT, Perplexity, and Google AI Overviews, with +35% more organic clicks when cited (Seer Interactive, Sep 2025).
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) optimizes for traditional search engines, primarily Google. GEO (Generative Engine Optimization) additionally optimizes for AI-powered search systems like ChatGPT, Perplexity, and Google AI Overviews. Both work with the same content, but complement each other: SEO drives clicks, GEO drives citations. More at GEO Optimization.
How long until SEO measures take effect?
Technical fixes (e.g. indexing issues, hreflang errors) often take effect within weeks. Content and architecture measures need 3–6 months for Google to fully evaluate them. We therefore prioritize short-impact-horizon levers first, and run long-term measures in parallel.
Does arocom offer SEO without Drupal development?
Yes. We provide SEO audits and SEO consulting for existing Drupal sites we don't develop ourselves. Prerequisite: we get access to Search Console, analytics, and the Drupal backend to implement or document measures.
What does SEO optimization cost?
An SEO audit is part of the Future Check (audit) starting at €2,500 plus VAT. Ongoing SEO support is calculated individually, depending on site size, technology stack, and competitive pressure. Packages start at €1,500 per month.
How do you measure SEO success?
Primary metrics: visibility (impressions in GSC), qualified clicks, position for core keywords, conversion rate from organic traffic. Secondary metrics: Core Web Vitals, crawl budget utilization, index coverage. We replace assumptions with data.
We had a traffic drop after a Google update, what now?
Diagnose first, then act. We check: did it hit a specific page group or the entire site? Which update class (Core Update, Spam Update, Helpful Content Update)? Which signals changed? The action plan follows from that, no panic moves.
Request SEO audit
Every project at arocom starts with a conversation. No form disappears into a ticket system; your inquiry is read and answered personally.
Boris Project Management 
Laura Project Management 
Axel CEO & Architecture Request SEO analysis
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