PIM and Drupal: Managing Product Data Centrally
Last updated: March 2026 · Reading time: 4 minutes
Your product catalog has 500 items. Each item has technical data, descriptions in three languages and images in various formats. When this data is maintained manually on the website, errors occur. A PIM system solves this problem.
What a PIM System Delivers
Central data management: all product information is maintained in one place. Changes are automatically propagated to all channels — website, print catalog, marketplaces.
Data quality: PIM systems enforce completeness and consistency. Missing required fields, duplicate entries and outdated information are detected.
Multilingual: translations are managed in the PIM and distributed across channels.
PIM Integration with Drupal
Drupal retrieves product data via REST API or GraphQL from the PIM system. Synchronization runs automatically — when changes occur in the PIM, the website updates.
arocom implements PIM integrations with Akeneo, Pimcore and other systems. Product presentation on the website is designed in Drupal: filterable product lists, detail pages with downloads, comparison features.
The advantage: editors maintain product data in the PIM and marketing content in Drupal. Each system does what it does best.
Your next step
Want to connect your PIM system with the website? The Drupal Future Check analyzes your system landscape and shows the integration path.
From how many products does a PIM system pay off?
From approximately 100 products with structured data or from the moment product data is maintained in more than one channel. Below this threshold, Drupal's own content management is sufficient.
Which PIM system suits Drupal?
Akeneo as an open-source PIM with a strong API and good Drupal integration. Pimcore as an all-in-one platform (PIM + DAM + CMS). The choice depends on your product complexity and existing infrastructure.
Read more
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