Digitalization for SMEs: Where a Website Is Just the Beginning
Many mid-sized companies equate digitalization with a new website. That falls short. The website is the public part of a digital infrastructure that encompasses CRM, ERP, PIM and internal workflows.
The difference between digitalization and a new website: the website shows your company. Digitalization changes how your company works.
The Website as a Central Platform
In a digitalized organization, the website is not an isolated marketing channel. It is the platform that brings together customer contact, lead generation and self-service.
Drupal is suited as a platform because it natively supports integrations with existing systems. CRM connection, product data from PIM, applicant management via the career page — everything runs through a central platform.
Three Steps to Digital Maturity
Assessment: Which systems exist? Where are there media breaks? Which processes run manually that could be more efficient digitally?
Prioritization: Not everything at once. Start with the process that has the greatest impact on revenue or efficiency.
Iterative implementation: Digitalization is not a project with an end date. It is an ongoing process implemented in cycles.
Your next step
Where does your company stand digitally? The Drupal Future Check analyzes your platform and shows concrete next steps.
Is Drupal the right CMS for digitalization?
Drupal is an integration platform, not just a CMS. It connects website, CRM, PIM and internal systems. For companies with complex requirements, Drupal is the right choice.
How long does digitalization of an SME take?
This is not a project with a fixed end date. The first visible step — a new platform with CRM integration — can be implemented in 3 to 6 months. Further optimization is an ongoing process.
How does Development & Business hold up on your website? The Future Check shows where the biggest levers are — in 2–4 weeks.
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