Stakeholder Analysis: Identifying All Participants Before the Relaunch
Last updated: March 2026 · Reading time: 4 minutes
A website relaunch affects more people than you think. Marketing wants the design. IT asks about security. Sales needs lead forms. Legal checks GDPR compliance. The CEO wants ROI.
If you only discover these interests during the project, you lose time and budget on rework.
Who Are Your Stakeholders?
Internal: management, marketing, sales, IT, HR, editors, legal department. Each has expectations of the website that may conflict.
External: customers, partners, applicants, suppliers. Their needs determine the information architecture.
Decision-makers vs. affected parties: not everyone who is affected can decide. And not everyone who decides is affected. Both groups need to be heard — in different ways.
Managing Stakeholders in the Project
arocom identifies stakeholders in the kickoff and classifies them by influence and interest. High influence, high interest: closely involve. High influence, low interest: keep informed. Low influence, high interest: collect feedback.
Regular stakeholder updates prevent surprises. Those who are informed participate. Those who are not informed block.
Your next step
Planning a relaunch and want to involve all stakeholders from the start? The Drupal Future Check includes a stakeholder workshop as part of the analysis.
How many stakeholders are typical for a web project?
5 to 15 people in medium-sized companies. In large organizations with complex structures, more. The key is not to involve everyone equally but to classify them by influence and interest.
What happens when stakeholders are forgotten?
Late requirements that lead to expensive rework. In the worst case, a stakeholder with veto power blocks the launch. That is more expensive than one additional workshop at the beginning.
Read more
- Buying Center — Who decides on your web project?
- Project Management — How arocom structures projects
- Relaunch — Planning a website relaunch properly
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