UX Design for Drupal: User Experience Is Not Accidental

User research: who are your users? What do they need? How do they behave? Analytics data, interviews and user tests provide answers. Assumptions do not.

Information architecture: how is content structured? Which navigation model guides users to their goal? Card sorting and tree testing validate the structure before a single line of code is written.

Wireframes and prototypes: low-fidelity wireframes show the structure. Interactive prototypes test the user flow. Both are cheaper to iterate than finished designs.

Usability testing: real users test the website. Their behavior reveals problems that no designer anticipated. Five test users find 85% of usability issues.

Drupal provides powerful building blocks: content types, views, taxonomy, layout builder. Good UX design uses these building blocks without fighting against them.

arocom bridges the gap between UX design and technical implementation. We know which design patterns Drupal supports natively and where custom development is needed. This prevents designs that look great in Figma but are expensive to build in Drupal.

Task success rate: do users achieve their goal? Conversion tracking and funnel analysis provide the answers.

Core Web Vitals: Google measures perceived performance. LCP, INP and CLS are not just technical metrics but UX metrics.

Bounce rate and time on page: indirect indicators of content quality and user satisfaction.

arocom sets up these measurements from the start and optimizes iteratively based on data, not opinions.