SEO/GEO & Marketing Lead
Laura Murgia
Responsible for SEO, GEO (Generative Engine Optimization) and marketing strategy at arocom. Specialised in structuring Drupal platforms so they rank in classic search results and get cited in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews).
Areas of expertise
- GEO (Generative Engine Optimization)
- Technical SEO
- B2B content strategy
- Conversion optimization
- Schema.org & structured data
Articles by Laura Murgia
42 articles in arocom Knowledge
- Affiliate Marketing: Is the Channel Worth It?
- AI Overviews: How AI Systems Cite Content
- Avoiding Duplicate Content: Guide 2026
- Backlink Profile: Recognizing Quality, Avoiding Risks
- Backlink Strategy 2026: Quality Over Quantity
- Bing SEO: Why the Second-Largest Search Engine Matters
- Canonical Tags Done Right: SEO Lever
- Configuring robots.txt Correctly: Practical Guide
- Content Marketing 2026: Writing AI-Citable Content
- Crawl Budget: How Google Prioritizes Your Website
- Disavow Tool: Devaluing Harmful Links
- Episerver vs. Drupal: DXP Platforms Compared
- Featured Snippets and AI Overviews 2026
- GEO Explained: Generative Engine Optimization
- Google Analytics & Data Studio: Reporting Guide
- Google Analytics 4: The 10 Most Important Differences
- Google Tag Manager: Tracking Without Developers
- Improving CTR: Practical Levers for More Clicks
- Information Architecture: Structure for Success
- Keyword Analysis: First Step to Visibility
- Keywords in the AI Era: SEO Strategy 2026
- Landing Pages That Convert: Best Practices
- Linkbaits: Content That Gets Linked
- Meta Descriptions 2026: Optimizing Click Rate
- Newsletters with Drupal: Integration and Practice
- Online Advertising 2026: Channels, Costs, Strategy
- Online Shop with Drupal Commerce: When It Pays Off
- Optimizing Anchor Texts: An Underestimated Factor
- Optimizing SERP Snippets: More Clicks in 2026
- Optimizing Title Tags: The Most Important SEO Lever
- Pagespeed Optimization: Load Time Determines Ranking
- SEM: SEA and SEO Working Together
- SEO During Relaunch: Preserving Visibility
- Storytelling on the Web: Conversion Through Stories
- Usability vs. UX: What Your Website Needs
- Voice Search: Voice Search and Your SEO
- WDF*IDF: Term Weighting Instead of Keyword Density
- Web Presence 2026: Professional Online Presence
- Web Tracking Tools: GA4, Matomo, Plausible
- Website Traffic: Sources, Metrics, Measures
- XML Sitemap: More Important for GEO Than for SEO
- Yahoo and Bing: Search Engines Beyond Google
Direct contact
Questions about a topic Laura works on? Get in touch — typical response time under 4 hours.